Posted by James Brown | January 19, 2024

The Ultimate Guide to Building Your Daily Skincare Routine

A woman washing her face

Understanding how to build a skincare routine is the key to achieving a healthy complexion and youthful glow. Lea Black Beauty® has been a trusted source for skincare products and guidance ever since we opened in 1985, and we’re happy to explain the ins and outs of building a skincare routine that works for you.

It’s important to note that creating a skincare routine is a personal thing. Everyone’s skin is unique, so the best approach for one person may not be right for the next. That said, getting familiar with the basics will empower you to discover your go-to, holy grail products and find a ritual that fits your skin type and lifestyle. Here’s how to build a skincare routine!

Start With the Basics

First, make sure you’re using your skincare products in the right order. As a general rule, you should use them in order of consistency, starting with the thinnest product and finishing with the thickest. This ensures that each product is able to properly penetrate the next, reaching your skin so it can do what it’s meant to do.

For example, a basic regimen consists of the following (in order):

  • Cleanser
  • Toner
  • Serum
  • Moisturizer

Of course, there are plenty of other products you can use, so you don’t need to stop there. Let’s go into deeper detail. Here’s how to build a skincare routine that covers all of the angles.

1. Begin by Cleansing

A woman cleansing her face

The first step in building a skincare routine is cleansing your skin of all bacteria, pollutants, and any other impurities and stressors that can cause unpleasant skin conditions and prevent other skincare products from doing their jobs properly.

Your first instinct might be to seek out the most potent cleanser on the market, but an overly harsh cleanser can do more harm than good, especially if you have sensitive skin. Instead, we recommend using a gentle cleanser made with high-quality, natural ingredients. 

Lea Black Beauty® Skin Revitalizing Daily Face Wash is a fantastic choice, providing powerful, clinically proven results with no chemicals, synthetic fragrances, parabens, or any other harsh ingredients.

A big part of learning how to build a skincare routine is understanding how different products interact. Say you’re using a facial cleanser with salicylic acid. Following it with a retinol treatment could cause irritation, redness, and flaking. The goal is to use synergistic products that work together in harmony.

2. Apply Your Toner 

After cleansing, apply your toner to a cloth or cotton pad and wipe it on your face and neck area. Lea Black Beauty® Brighten & Balance 200mg CBD Skin Toner is a wonderful product that has been shown to tighten pores, hydrate skin, and even out skin tone. It’s the perfect second step that’ll prep your skin for the next one as you plan how to build a skincare routine.

3. Apply Your Serum

Next, we recommend applying a retinol serum, such as Lea Black Beauty® Anti-Aging Face Serum with 250mg CBD. Retinol has been shown to reduce fine lines and wrinkles, boost skin cell turnover, and improve skin tone and texture.

As we mentioned, building a skincare routine is a personal thing, so if your skin doesn’t respond well to retinol (it’s a very efficacious ingredient), feel free to use other serums and oils or skip them altogether.

4. Use Eye Cream

A woman applying eye cream

It’s easy to be so focused on overall face care that you forget about eye care. Rejuvenating the eye area can produce drastic results, so don’t overlook this step as you learn how to build a skincare routine, especially if you tend to get dark circles and/or puffiness around the eyes. 

Lea Black Beauty® Premium Hemp Soothing Eye Cream is an ideal choice. It contains CBD, which is known for its anti-inflammatory, hydrating, and rejuvenating properties, as well as its potent antioxidants that protect from environmental stressors and oxidative stress. Our eye cream also contains omega-3 and omega-6 fatty acids, cucumber extract, and green tea extract, as well as other clean, raw ingredients sourced worldwide.

5. Use Skin Treatments (When Needed)

Next, you can use stronger treatments that target specific conditions and/or produce stronger effects—exfoliators or masks, for example. As you discover how to build a skincare routine that works for you, you’ll find that using these types of products daily might not be necessary, and overuse could lead to negative results.

Lea Black Beauty® Moisturizing Skin Renewal Exfoliant is perfect for anyone building a skincare routine. It exfoliates, nourishes, and hydrates, leaving your skin glowing. You only need to use it 2-3 times per week, leaving at least one day between uses.

6. MoisturizeA man applying moisturizer

Last but certainly not least, finish off your skincare routine by moisturizing. Besides leaving your skin soft and supple, moisturizer locks in the products you used before and provides ongoing protection from external stressors. Try Lea Black Beauty® CBD Daily Face Moisturizer as you explore how to build a skincare routine. It’s a revolutionary moisturizer that’s packed with the finest naturally hydrating ingredients, including CBD, vitamin E, aloe vera, and green tea extract.

Shop Our Beauty Bundles

We hope this guide is helpful as you begin creating a skincare routine! Lea Black Beauty® skincare products are formulated to work together synergistically, so treat yourself to our full line. Our Beauty Bundles are perfect for anyone building a skincare routine from scratch—you can’t go wrong with the Ultimate Skincare Collection! Elevate your daily skincare ritual with natural products that deliver clinically proven results. Be sure to sign up for our rewards program to save on future orders. Shop now!

Author Bio

James Brown is an award-winning marketing executive with three decades of diverse experience across startups, private companies, and public corporations. Known for his detail-oriented approach and driven spirit, he excels in influencing retailers and clients to achieve their promotional and sales goals, as demonstrated by the impressive ROI of the projects he’s managed. His career has equipped him with a wealth of traditional and digital marketing expertise through roles such as Sales Manager, Account and Field Coordinator, Visual Director, Retail Marketing Director, Social Media Marketing Expert, Digital Director, Creative Director, Business Owner, Strategist, and Consultant. He has worked for companies like Macy's, Kenneth Cole, and Perry Ellis International, where he oversaw the retail and online marking for brands like Perry Ellis, Original Penguin, Cubavera, C&C California, Laundry by Shelli Segal, Nike Swim, Ping Golf Apparel and Callaway Golf Apparel.

At Lea Black Enterprises and Lea Black Beauty, he holds the pivotal role of Marketing and Senior Brand Strategist. In this capacity, he leads day-to-day operations for, steering all brand direction and marketing efforts for Lea Black Beauty Skincare. He formerly produced and co-hosted the weekly web series and podcast "Lunch With Lea" and managed all aspects of branding and graphics, budgeting, public relations, social media, e-commerce, public appearances, traditional marketing, e-mail marketing, product development, and product launches.

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