Posted by James Brown | April 16, 2025

Skincare For Your 20s: Your Ultimate Guide

a young woman with curly hair

Your 20s are a time of firsts. First apartment, first big job, first post-college panic, and for many of us––our first real skincare routine.

Gone are the days of falling asleep in makeup and relying on luck to keep your skin clear. Welcome to a new era where prevention, nourishment, and daily habits shape how your skin looks and feels for years to come. Skincare for your 20s isn’t about perfection––it’s about creating consistency and learning what your skin loves.

If you’re wondering where to start, what to use, or how to build a skincare routine for your 20s that works with your lifestyle, this guide is for you.

Why Your 20s Matter for Skincare

In your 20s, your skin is still pretty resilient. You might not see wrinkles or sagging just yet, but the skincare for your 20s you do now can either slow down or speed up the signs of aging. This is the decade to build the foundation for lifelong healthy skin.

Your skin is also going through a lot. Hormones are still leveling out, breakouts might come and go, and stress (hello, adulthood) can lead to dullness, irritation, and inflammation. Add in environmental damage from things like pollution and sun exposure, and you’ve got plenty of reasons to give your skincare routine some love.

The 5 Golden Rules of Skincare in Your 20s

a skincare product swatched on a blue surface

1. Cleanse—But Don’t Strip

You may still associate breakouts with your teenage years, but adult acne is incredibly common in your 20s. The key to skincare for the 20s is to cleanse effectively, without stripping your skin’s natural moisture barrier.

Gentle cleansers with natural ingredients like aloe, grape seed oil, and herb extracts are your new best friends. You want something that removes makeup and grime, but leaves your skin feeling soft and balanced. Start and end your day with a cleanser that supports––not disrupts––your skin. Think of cleansing as the reset button for everything that follows.

2. Moisturize Like You Mean It

If you only do one thing for skincare for your 20s, let it be this: Moisturize. Every. Single. Day. A good moisturizer strengthens your barrier, keeps hydration levels up, and even helps control oil production. Lightweight, fast-absorbing formulas with calming ingredients like CBD, aloe vera, and green tea are ideal for younger skin that needs nourishment; all without the grease.

And if you thought moisturizers were just for dry skin? Think again. Oily and combo skin types need hydration in their skincare routine for their 20s, too—it actually helps regulate oil.

3. Don’t Wait for Wrinkles to Use Serums

Many people think serums are for 40-somethings and up. But your skincare regimen for your 20s is the perfect time to start using targeted treatments that support collagen production and prevent early signs of aging. Look for antioxidant-rich serums that protect your skin from daily stressors like pollution, screen time, and stress. Ingredients like CBD, retinol (in low concentrations), and vitamin-rich fruit extracts help brighten, firm, and support overall skin health.

Think of serum as your skincare for 20s secret weapon: lightweight, powerful, and ready to protect your glow.

4. Be Eye-Aware

It might seem extra to use an eye cream when you don’t yet have crow’s feet, but the skin around your eyes is the thinnest and most delicate on your face. That means it’s the first area to show fatigue, dehydration, or late nights on TikTok.Incorporating an eye cream for skincare in your 20s can help keep this area smooth, hydrated, and firm. Look for formulas with CBD, cucumber, and green tea to fight puffiness and under-eye darkness while supporting elasticity. And let’s be honest––nothing kills the “fresh and dewy” vibe like tired eyes.

5. Masks & Extras = Self-Care

A skincare routine for 20s doesn’t have to be strict. In fact, part of the fun is indulging in extras like masks, patches, and oils that feel like a treat, but deliver serious results. Whether you’re dealing with stress breakouts, hormonal flare-ups, or “I forgot to drink water” dryness, using targeted treatments in your skincare for your 20s helps you bounce back fast.

Look for calming face masks with lifting and tightening benefits, hydrating gel patches for tired eyes, or a facial oil that doubles as your glow-booster and bedtime ritual. Not only do these products support your skin—they give you a reason to slow down, breathe, and treat yourself.

What a Simple Skincare Regimen for 20s Looks Like

six Lea Black Beauty® products

Morning:

Evening:

  • Cleanser – Wash off the day (makeup, sweat, stress).
  • Exfoliate (2–3x/week) – Use the Moisturizing Skin Renewal Exfoliant, a gentle scrub that also hydrates while removing dead skin cells.
  • Toner – Refresh and prep your skin with your toner again post-cleansing.
  • Serum – Let the CBD Face Serum work overnight to smooth and brighten your complexion.
  • Eye Cream – Use the Premium Hemp Soothing Eye Cream in your skincare for 20s to reduce puffiness and protect delicate skin.
  • Moisturizer or Overnight Mask – Use the Sudden Youth® Intensive Moisture Renewal Cream to deeply nourish while you sleep.

Extras:

Your 20s, Your Skin, Your Rules

There’s no one-size-fits-all skincare routine for 20s––and that’s the beauty of it. Your 20s are the perfect time to learn what your skin responds to, what makes you feel good, and what rituals bring you joy. At Lea Black Beauty®, we’re here to make your glow-up effortless. With powerful CBD-infused products, clean ingredients, and formulas designed to restore, soothe, and illuminate, your 20s skincare journey can be just as fun and fearless as you are.

So go ahead––build your collection of skincare for your 20s, skip the drama, and give your skin the support it deserves. Glowing through your 20s has never looked so good.

Author Bio

James Brown is an award-winning marketing executive with thirty years of diverse experience in traditional and new media marketing. He is known for his detail-oriented approach and vast knowledge of retail, fashion, and customer service. At Lea Black Enterprises and Lea Black Beauty®, he leads day-to-day operations for leablack.com, steering all brand direction and marketing efforts for Lea Black Beauty® Skincare.

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