Posted by James Brown | July 23, 2025

How to Achieve the "Cloud Skin" Look: A Look Behind the Trend

A woman with a dreamy, cloud skin look
  • This beauty trend is all about achieving a softly blurred yet dimensional look that’s neither shiny nor flat.
  • Good skin prep helps create a smooth base that allows you to achieve a natural look with minimal makeup.
  • Focus on lightweight products that enhance your skin without covering it up.

Most beauty trends tend to swing between ultra-matte finishes and the glazed, dewy look, so it’s quite refreshing when something more balanced comes along. The cloud skin look first went viral on “SkinTok” a couple of years ago and is making a return as the go-to choice for those who want a softer, natural look that’s neither too shiny nor too matte. Sounds like your cup of tea? Let’s take a closer look at this trend and learn how to recreate it with good skincare and strategic makeup!

What Is the Cloud Skin Trend?

As the name suggests, this look takes its inspiration straight from the sky. Picture the cotton candy-like clouds on a clear day, and how they diffuse the light. Recreating the effect on your skin is equivalent to applying one of those soft focus filters that lend a dreamy quality to your complexion. The finish blurs imperfections without hiding your natural skin. So, if you’ve been searching high and low for a signature look that only enhances your existing features, this is the perfect trend to try.

How to Get Cloud Skin With Skincare

When trying beauty trends that focus on skin-like finishes, having the right base makes all the difference. Healthy, hydrated skin is the easiest to transform into a glassy glow or the soft, naturally luminous look inspired by clouds. Let’s discuss the best skincare routine to help you achieve the latter, followed by minimalist makeup tips to help you nail the cloud skin trend!

1) Clarify With a Gentle, Non-Stripping Face Wash

Bottle of Lea Black Beauty® daily face wash

Begin your routine with a gentle cleanser, such as the Lea Black Beauty® Skin Revitalizing Daily Face Wash, which gently washes away impurities without stripping the skin of its essential oils. Massage your face and neck for approximately 30 seconds with the cleanser, then wash thoroughly to ensure your skin is as clear as possible for the next steps.

2) Imbue Soft Glow With a High-Quality Face Serum

Bottle of Lea Black Beauty® CBD face serum

After cleansing, wipe your face with a soft microfiber towel and then immediately apply a serum with a calming and skin-renewing formulation. Our Lea Black Beauty® Anti-Aging Face Serum with 250mg CBD is perfect for the job, as it contains a bunch of skin-loving ingredients, including CBD, retinol, and an antioxidant-rich fruit blend that protects your skin against irritants, smooths out texture, and boosts collagen production for a plump appearance.

3) Brighten With a Cooling Eye Cream

Tub of Lea Black Beauty® soothing hemp eye cream

This is a simple but essential step when learning how to get cloud skin that looks glowy from within. Adding an eye cream to your skin prep routine will make you look a little more refreshed and help concealer and eye makeup sit more naturally. Our Lea Black Beauty® Premium Hemp Soothing Eye Cream contains a proprietary blend of botanical ingredients that soften fine lines, reduce puffiness, and make the delicate under-eye skin smoother.

4) Hydrate With a Lightweight Aloe Vera Face Cream

Bottle of Lea Black Beauty® daily face moisturizer

Heavy moisturizers aren’t ideal if you want what is the cloud skin trend’s signature hazy glow, so you’ll want to be extra mindful with this step. Use the Lea Black Beauty® CBD Daily Face Moisturizer to keep your skin hydrated without looking unnaturally shiny or greasy. This quick-absorbing face cream lets your skin breathe even under layers of makeup, so it’ll feel especially great under a lightweight look like this.

5) Soften With a Shea Butter Lip Balm

Tube of Lea Black Beauty® lip balm

Complete your skincare routine with the Lea Black Beauty® CBD Lip Balm Treatment, which hydrates and locks in moisture for hours. This vitamin E-enriched balm will give your lips a gentle dewiness that complements the rest of your look.

How to Get the Cloud Skin Look With Makeup

Woman with soft cloud skin makeup

Once your skincare is complete, you simply need some light makeup to bring the ethereal quality of this look to life. Here’s how to do it!

Step 1: Even Out Your Complexion

Use a buildable foundation or skin tint to create a sheer layer that lets your natural skin show through while evening out the tone.

Step 2: Conceal & Highlight Selectively

Apply a true-match concealer to hide any blemishes, or opt for one that’s just a shade lighter to highlight the under-eye area.

Step 3: Add a Rosy Flush

Apply a creamy or liquid blush to the apples of your cheeks to add a rosy glow.

Step 4: Blur & Smooth

Apply translucent powder to the under-eye area, the hollows of your cheeks, and your T-zone if it tends to get oily easily. Go over the rest of your face with whatever’s left on the brush for a softly filtered yet dimensional look. 

Step 5: Set Your Look

At the end, simply set your makeup with a sheer, mattifying spray to keep the dreamy, blurriness intact. 

A Soft, Radiant Look

And you’re all done! Getting the hang of what the cloud skin trend is and mastering it are much easier than one might imagine. With its simple skincare prep and subtle makeup enhancements, this softly radiant look can become your go-to for everyday. Try it and let us know what you think by connecting with us on social media!

Author Bio

James Brown is an award-winning marketing executive with thirty years of diverse experience in traditional and new media marketing. He is known for his detail-oriented approach and vast knowledge of retail, fashion, and customer service. At Lea Black Enterprises and Lea Black Beauty®, he leads day-to-day operations for leablack.com, steering all brand direction and marketing efforts for Lea Black Beauty® Skincare.

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