Posted by James Brown | May 14, 2025

How to Build an Eye Skincare Routine

close-up of a blue eye

When it comes to maintaining a youthful, bright, and refreshed appearance, few areas require more attention than the delicate skin around your eyes. Whether you’re battling puffiness, fine lines, or persistent dark circles, establishing a targeted eye skincare routine is essential. Unlike the rest of your face, the skin around your eyes is thinner, more sensitive, and quicker to show signs of fatigue and aging. This is exactly why a dedicated under-eye skincare routine, in collaboration with the right products, can make a dramatic difference.

If you’re ready to elevate your skincare routine for dark circles, combat tired eyes, and protect this delicate area for years to come, stick with us! We’ll walk you through everything you need to know about crafting an effective under-eye routine, featuring powerhouse solutions like luxury formulas that deliver visible results.

Why Eye Skincare Deserves Its Own Routine

The under-eye area doesn’t have oil glands like the rest of your face, which makes it more prone to dryness and irritation. It’s also one of the first places to show signs of aging. Environmental stressors, poor sleep, dehydration, and genetics all contribute to these changes.

A proper eye skincare routine should help do the following:

  • Reduce dark circles and puffiness
  • Minimize fine lines and wrinkles
  • Hydrate and protect the delicate skin
  • Brighten the eye area for a more youthful look

Instead of using your regular face moisturizer under your eyes (which can be too harsh or heavy), it’s worth investing in products specifically designed for this fragile zone.

Step-by-Step: Building an Effective Eye Skincare Routine

a woman getting a face mask treatment

Creating an under-eye skincare routine doesn’t need to be super complicated. In fact, the key is consistency and quality ingredients. Here’s how to get started!

1) Start with a Gentle Cleanser

Your eye skincare routine should always begin with clean skin. Choose a non-stripping, fragrance-free cleanser that won’t irritate the eye area. The Lea Black Beauty® Skin Revitalizing Daily Face Wash will cleanse, moisturize, and nourish your skin.

Pro Tip: Use a micellar water or an oil-based makeup remover on a cotton pad for stubborn eye makeup, pressing gently rather than rubbing.

2) Use Hydrating Eye Patches

Although not mandatory, a hydrating eye patch can help deliver the moisture your under-eyes crave! After washing your face, gently lay one Lea Black Beauty® Hyaluronic Hydra-Gel Eye Patch under each eye. If you place the pointy side of the eye patch up, it’ll target under-eye wrinkles and puffiness. If you place the pointy side down, it targets crow’s feet. Leave the patches on for about 45 minutes before removing. When you’re ready to remove them, gently pat the eye area until dry; no rinsing is required. These patches are pure magic! They will help minimize puffiness, dark circles, fine lines, and wrinkles. They will also help to improve skin tone, texture, and firmness.

3) Use a Soothing Eye Cream

This is the powerhouse step in any effective under-eye skincare routine. A good eye cream delivers concentrated ingredients that penetrate deeply to address specific concerns like puffiness, sagging, discoloration–all things you want to avoid. The Lea Black Beauty® Premium Hemp Soothing Eye Cream is infused with ingredients like omega-3 and omega-6 fatty acids to help nourish and hydrate the delicate skin surrounding your eyes. Using your fingers, gently massage a small portion of the eye cream in circular motions along the eye’s orbital area. Use this eye cream daily in your eye skincare routine, and you’ll begin to see the difference!

4) Seal It In With a Moisturizer

For added moisture, finish off your routine with the Lea Black Beauty® CBD Daily Face Moisturizer. Infused with CBD, it has anti-inflammatory and antioxidant properties that can help reduce puffiness and help combat the signs of aging. Ingredients like aloe vera, green tea extract, and vitamin E add hydration and nourishment to your skin, keeping it soft and supple.

Eye Skincare Routine for Different Problem Areas

To tailor your routine even further, let’s focus on your specific eye skincare goals.

Dark Circles

For a skincare routine for dark circles, choose products with Vitamin C (to brighten and boost collagen), caffeine (to improve circulation and reduce discoloration), and Niacinamide (to fade pigmentation over time).

Puffiness

Got the morning puff? Keep your eye cream in the fridge for a cooling, de-puffing effect. Products with green tea extract, peptides, or caffeine work wonders when paired with a light and cool massage.

Fine Lines & Wrinkles

Hydration is crucial. Hyaluronic acid, squalane, and peptides pump and smooth fine lines. Over time, consistent use will soften their appearance and prevent deeper creases.

Stay Consistent & Be Patient

Building a successful eye skincare routine is all about consistency. Results take time (usually four to six weeks of regular use), but the effort is well worth the payout. Whether you’re dealing with dark circles, puffiness, or fine lines, the right under-eye routine can completely transform how your skin looks and feels. By choosing high-quality products and applying them correctly, you’re investing in your long-term skin health.

Author Bio

James Brown is an award-winning marketing executive with thirty years of diverse experience in traditional and new media marketing. He is known for his detail-oriented approach and vast knowledge of retail, fashion, and customer service. At Lea Black Enterprises and Lea Black Beauty®, he leads day-to-day operations for leablack.com, steering all brand direction and marketing efforts for Lea Black Beauty® Skincare.

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