There’s something powerful about turning 40. You’ve earned your laugh lines, you know your worth, and you’ve shed the illusion that skincare is just about looking younger. Now? It’s about nourishing your skin and choosing formulas that actually work.
Your 40s are not the time to chase trends––they’re the time to get smart, intentional, and luxurious with your skincare for 40s. Whether you’re already a routine-lover or just starting to take your skin seriously, this guide breaks down everything you need to support your glow––your way. Let’s dive into the best skincare routine for 40s, how to give it that extra love, and the go-to products to help you get there.
What’s Really Happening to Your Skin in Your 40s?
Here’s what’s shifting beneath the surface (and starting to show on top):
- Collagen and elastin production decline faster, leading to more visible lines and less firmness.
- Skin gets drier and thinner, especially around the eyes and mouth.
- Cell turnover slows, making the texture rougher and the skin tone less even.
- Hormonal changes (hello, perimenopause) may trigger sensitivity, dullness, and new breakouts.
But here’s the empowering truth: with the best skincare routine, you can support your skin’s resilience and radiance more than ever before.
Your Skincare for 40s Mindset: Ritual Over Routine
Your skincare shouldn’t be a rushed checklist––it should be a ritual. And while your 20s and 30s may have been all about prevention, the best skincare routine for your 40s is about revitalization. Your products need to be rich in nourishment, clinically backed, and loaded with powerhouse ingredients that do the heavy lifting without overwhelming your skin.
Busy? Let the Bundles Do the Work
We get it––your 40s are full. That’s where Lea Black Beauty®’s curated Beauty Bundles come in.
If you're looking for a streamlined, no-fuss set of essentials, the SOS Skincare Bundle is your go-to. For the full experience, our Premium Skincare Collection and Ultimate Skincare Collection are like a personal esthetician in a box. These bundles offer everything from cleanser to exfoliant, serum to eye care, moisturizer to oil––giving you a complete daily (and weekly) routine.
Your Core Skincare Regimen for 40s
Let’s walk through the best skincare routine for 40s––and how to level each step up in this decade.
1. Cleanse with Care
Your cleanser sets the tone for everything else in your skincare routine. It should refresh, remove buildup, and leave your skin feeling balanced, not stripped.
At this stage, ditch anything foaming or overly drying and choose a hydrating, creamy formula like the Lea Black Beauty® Skin Revitalizing Daily Face Wash. It gently cleanses while nourishing with aloe and herb extracts, prepping your skin for treatment.
Pro Tip: In the evening, double cleanse if you wear makeup—start with a balm or oil, then follow with your daily cleanser to ensure everything is off before bed.
2. Exfoliate Strategically
Exfoliation becomes even more important for skincare in your 40s—but it also requires more finesse. The goal is to remove dead skin cells and boost cell turnover without causing sensitivity. Use a gentle exfoliant like Lea Black Beauty® Moisturizing Skin Renewal Exfoliant two to three times per week. It combines polishing beads with moisturizing ingredients, so you’ll never feel dry or tight after rinsing. You’ll notice smoother texture, brighter tone, and better absorption of your serums and creams.
3. Add Potent Serums to Your Lineup
This is where you target the things that matter most––fine lines, firmness, texture, and tone. For the best skincare routine for 40s, you want ingredients that go deep. The Lea Black Beauty® Anti-Aging Face Serum with 250mg CBD is packed with full-spectrum hemp CBD, antioxidants, and retinol alternatives that help stimulate collagen, calm inflammation, and revitalize dull, tired skin. Use it daily (before moisturizer) to keep your skin firm, lifted, and stunningly radiant!
4. Embrace Facial Oils
If you’re not using facial oil in your best skincare routine for 40s, you’re missing out on one of the easiest ways to transform your skin. Your skin’s natural oil production slows down during this decade, so facial oils help restore your glow, smooth texture, and seal in moisture––especially overnight.
The Lea Black Beauty® Sudden Youth® 1000mg Nourishing Cannabis Sativa Oil is a favorite for a reason. It delivers hydration, elasticity, and a luminous finish with every drop—plus the calming benefits of CBD and essential fatty acids for skincare in your 40s.
5. Lock It In with a High-Performance Moisturizer
Moisture in your skincare for your 40s is your best defense against signs of aging. Your best skincare routine for 40s needs a cream that hydrates on the surface while nourishing at the cellular level. The Sudden Youth® 500mg CBD Intensive Moisture Renewal Cream is rich, soothing, and proven to improve elasticity and smooth out fine lines. It’s perfect for night use but also absorbs beautifully under makeup in the morning, especially during cooler months.
6. Target the Eyes (Because They Show Everything)
Your eyes are often the first place to reveal fatigue, dehydration, or years of smiling (a beautiful thing––but worth hydrating). Use an eye care cream like Lea Black Beauty® Premium Hemp Soothing Eye Cream in your morning and night skincare regimen for your 40s. It’s infused with green tea, cucumber extract, and CBD to reduce puffiness and smooth any fine lines over time.
7. Mask Up, Weekly
In your best skincare routine for 40s, a once-a-week mask can be a game-changer. Look for something lifting, toning, or ultra-hydrating––and make it part of your Sunday reset. The Lea Black Beauty® Sudden Youth® Lift Complete Facial Treatment is like a spa appointment in a tube. It tightens, tones, and smooths in under 20 minutes and gives that instant “refreshed and ready” feeling.
Bonus: You can mix up your skincare for 40s with Hyaluronic Hydrogel Treasure Chest Pads for neck and décolletage glow!
The Lea Black Beauty® Approach: Luxe, Smart, and Made for You
All Lea Black Beauty® products for your best skincare routine for 40s are formulated with clean, powerful ingredients that actually work. From CBD to hyaluronic acid to antioxidant-rich botanicals, every product is designed to support you through every stage.
You’re not trying to turn back the clock. You’re stepping into skincare for 40s with confidence, clarity, and glowing skin that tells your story with pride. Shop our aging skin and complete skincare collection today and discover what powerful, nourished, radiant skin feels like––at any age.
